PALAZZO COLLEZIONI WECHAT BANNER

Black Diamondz also helped western businesses market into China, specifically through WeChat—China’s biggest social media app, which also has functions used to: book taxis, order food, pay bills, transfer money, make phone calls, etc. With this much every day in-app activity, it became a massive marketing tool. Black Diamondz provides a service managing WeChat official accounts. This was a banner for Palazzo Collezioni's official WeChat page. A brand that emphasises grandeur and elegance, I chose to reflect this with the yellow beam-like elements originating from the photo in the centre. The Chinese text says “click to follow”, as these banners are located right underneath the follow button. With the alternative options, I had an arrow pointing up from the banner itself, and saved the files as .PNGs for the transparent background. This was created through InDesign. The fading yellow and black was achieved using gradient feathers. The photos were supplied by the client.